Write a paper of 1,500 words that responds to the following:Discuss how Web 2.0 and social media have altered the way in which entrepreneurial and small businesses do the following:Engage their existing customersAttract new customersListen to employee and customer feedbackRespond to crisesProvide current examples.Apply Kirton’s adaptation-innovation theory to discuss how a newer entrepreneurial venture might differ from a more mature, intrapreneurial venture in its approach to social media