This discussion question has been created to give you an opportunityto discuss the weekly course topics. Each week, we will have a classforum and a discussion question. The objective is for you answer theinitial question and then create a dialogue with your classmates aboutthe course topic for the week.In terms of consumer behavior, what do we mean by the concept ofculture and cultural values? And, using examples from your reading, towhat extent can we talk about the existence of a ‘global youthculture’?