Please read the attached documents (Chapter 14)  and read the below discussion and answer the questions: Discussion: Loyalty/reward programs are becoming more and more prevalent. With the onset of more loyalty programs, it becomes important for companies to design programs that are differentiated from other competitor programs. What are at least three key aspects that a company must consider when developing a successful loyalty/reward program? Include in your discussion post personal observations as well as concrete examples to support your views. Must be at least two paragraphs and include direct references to the readings and/or additional articles. Word choice and sentence structure should be suitable for professional level work, and all sources should have appropriate references and citations.Book reference:Winer, R. S. & Dhar, R. (2016). Marketing management (4th ed.). Boston, MA: Pearson Learning Solutions.