Author Rank:  Research the concept of “Author Rank” and explain how it’s changing the  ranking paradigm in SEO. Do you think this will help support the  creation of higher quality content?  Why/why not? Question from your Reading:  Think about your reading and lectures this week and post one concept  that you would like to discuss further. Is there anything you need more  clarification on? Is there anything you have a question about, or would  like to dive a little deeper into?  Or, is there anything you found  particularly interesting and/or surprising?  (For this discussion, don’t  simply post a concept, but elaborate on why you have selected it, along  with your initial thoughts.)