1. What is Father Daniel Mary‘s vision for the Carmelite Monks monastery? What role does Mystic Monk Coffee serve in that vision? 2. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? 3. What competitive advantage might Mystic Monk Coffee’s strategy produce? 4. Is Mystic Monk Coffee’s strategy a money-maker? What is MMC’s business model? its profit formula? Develop (as best you can) an income statement to reveal MMC’s current financial position and its potential for maximizing its revenues and income? Does the income statement reveal any problems? 6. Will Father Mary’s plan work? As the banker for the Carmelite Monastery, what advice would you offer to Father Mary?